Our Story


We're a mother and daughter duo. We started this journey with a belief in the power of ‘less is more’. Our range is therefore formulated with minimalism in mind and an ethos that skincare products don’t need to contain chemicals or long lists of ingredients to be highly effective. It should be simple. No fuss. No unnecessary ingredients. Just really good skincare that truly works.

All products are formulated and tested by us to ensure the right consistency, benefits and ingredients. They are handcrafted in Sweden and made in micro-batches with the highest quality, all natural, ingredients. It’s never tested on animals, but personally tried on ourselves to make sure it doesn’t just look good on paper but also on skin!