Empowering honest beauty.


The Happy Honey Mask

Buy Now (£42)

One of my favourite skincare products, ever. There is nothing this mask can’t do. It’s simply perfection and I will never be without. 

Faith, USA @blondeyouadieu

The mask of all masks

Lina, Sweden @glowaddictions

I am shook. I was not expecting it to be this good. I've never tried anything similar. I was really like 'where are my pores'?

Ana, Portugal @midgnight.merlot

To be honest, before you, I had a couple of masks in my life on the go, but never had I met the one...Please never leave me Happy Honey Mask, lets grow old together so that you can always keep my skin pure, and hydrated.

Read more on Amber's blog

Amber, London @planetwamby

Our Philosophy

Tired of over designed brands and products with excessive number of ingredients, we decided to do something about it. Our philosophy is simple: make a truly great face mask, and do it right. No fuss. No negativity. No unnecessary ingredients. Just truly great skincare.  With an even better cause - to save the bees. 

This self-preserving mask is 100% natural and freshly hand blended in microbatches in Sweden. It's free from sulphates, parabens, SLS, silicones, petrochemicals, mineral oils, water and cruelty.

Our Story

We're a small mother and daughter business, creating honest Scandinavian skincare. We hope our story will make a positive impact on your own journey.

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Swedish Värmland Honey

Coix Seeds

The Mission

Did you know for a third of everything we eat, there is a bee to thank? We want to help by donating 10% of our profits to causes that help save our bees.

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Follow us on Instagram and join the #sjofamily